The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

You can either present your portfolio directly on your website, or use an external service like Crevado. Either way, make sure that it can be accessed online. An offline portfolio is no longer enough. [50]

How to Create a Portfolio

Creating a portfolio requires compiling a collection of your best work. You can learn how to create the perfect portfolio on sites like Canva and Creative Blog.[51][52]

14. Press Mentions/Clip File

Is your company mentioned in the news? Perfect. You must be very important (and trustworthy) if popular media sources are favorably reporting about you all the time, eh? Gather these press mentions, create a clip file, add it to your website, and update it regularly.

Press MentionsPress Mentions

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When to Use Press Mentions and a Clip File

When your business is just starting out, there won’t be any press mentions. But if your company has been around for a long time, don’t neglect the chance to use this information on your website.

How to Create a Press Mentions and a Clip File

Simply create a list of all past press mentions, link them properly, and add them to a dedicated page on your website. Done.

15. Press Releases

Press releases include news about the most important and newsworthy successes of your company. You should put them on your website, but you can also print them out and hand them directly to prospects.

Press ReleasePress Release

(Image Source: BizLabs[54])

When to Use a Press Release

You should write a press release when you have something interesting to tell. It’s not enough to proudly present a new feature about your product. Concentrate on the benefits for the reader and the impact of your news.

How to Create a Press Release

Unsure about how to write a press release? Don’t worry. To create a newsworthy press release, just use these tips by Forbes.[55]

16. Price List

This list includes the prices of all your products and services, and it can be easily sent to prospects. And of course, it can be both digitalized and printed.

Price ListPrice List

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