The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material
You can either present your portfolio directly on your website, or use an external service like Crevado. Either way, make sure that it can be accessed online. An offline portfolio is no longer enough. [50]
How to Create a Portfolio
Creating a portfolio requires compiling a collection of your best work. You can learn how to create the perfect portfolio on sites like Canva and Creative Blog.[51][52]
14. Press Mentions/Clip File
Is your company mentioned in the news? Perfect. You must be very important (and trustworthy) if popular media sources are favorably reporting about you all the time, eh? Gather these press mentions, create a clip file, add it to your website, and update it regularly.
(Image Source: currencytransfer.com[53])
When to Use Press Mentions and a Clip File
When your business is just starting out, there won’t be any press mentions. But if your company has been around for a long time, don’t neglect the chance to use this information on your website.
How to Create a Press Mentions and a Clip File
Simply create a list of all past press mentions, link them properly, and add them to a dedicated page on your website. Done.
15. Press Releases
Press releases include news about the most important and newsworthy successes of your company. You should put them on your website, but you can also print them out and hand them directly to prospects.
When to Use a Press Release
You should write a press release when you have something interesting to tell. It’s not enough to proudly present a new feature about your product. Concentrate on the benefits for the reader and the impact of your news.
How to Create a Press Release
Unsure about how to write a press release? Don’t worry. To create a newsworthy press release, just use these tips by Forbes.[55]
