The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

Company BackgroundCompany Background

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When to Add Company Background to Your Website

As long as you have an interesting story to tell, put your company background on your website, and help people get to know you and learn about your values.

How to Use a Company Background on Your Website

Write compelling text about your company[18], and add some visuals. Make everything as personal as possible.[/vc_column_text]

6. eBooks and Downloadable Guides

In the modern era, eBooks and downloadable guides are some of the hottest marketing materials. Everyone loves free things that are entertaining and educational. Hence, people love free eBooks and guides.

These PDF files should contain actionable, supportive, useful information. eBooks and downloadable guides will help you gather emails and generate leads.

ebooks and guidesebooks and guides

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When to Use eBooks and Downloadable Guides

If you know that your prospects and customers are struggling to tackle specific topics, make it your job to help them. Compile an eBook, and offer it on your website for free. But ask interested visitors for their email addresses. That way, you’ll be able to reach out to them later and continue nurturing them.

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