The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

Garrett Smith, Founder of RepCheckup[13]

4. Company Awards

Company awards are good ways to demonstrate your quality work to prospects. Put them on your website, and let them bloom into results that will convince your potential clients.

Company AwardsCompany Awards

(Image Source: Content Marketing Institute[14])

When to Use Company Awards

Of course, the requirement for presenting company awards on your website is that you’ve won some. If you have, there’s no reason why you shouldn’t place them on your site.

How to Win Company Awards

First of all, identify important awards in your niche. After you google and find suitable awards, you’ll often be able to apply for one without being nominated. For example, if you’re a content marketing agency, you could apply for a Content Marketing Award.[15]

5. Company Background

People prefer doing business with people they know. Make the first step, and inform prospects about your company and its background[16].

Let them know about the way you were founded, your progress during the first few years, important milestones, and the ways that your company has evolved. Inform them about your values. Then your potential clients will become more familiar with your company.

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