The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

How to Create a List of Partners and Vendors

You don’t need to create a whole page for your partners and vendors. Simply list them on your website in a subtle but visible way.

11. Mission Statement

A mission statement is the compass of a company. It gives your team direction, but it can also send a strong, bold message to outsiders.

Mission StatementMission Statement

(Image Source: American Express[40])

When to Use a Mission Statement on Your Website

You should put your mission statement on your website if you feel that it’s perfectly aligned with your marketing message, and demonstrates your exemplary way of working.

How to Create a Mission Statement

Not sure how to create a powerful mission statement? Utilize this guide about composing an effective statement[41].[/vc_column_text]

12. Newsletter

A newsletter is an email that you regularly send to all of the subscribed recipients. It should contain valuable content and interesting news about your company.


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When to Use a Newsletter

Before using a newsletter, make sure that you build an email list of recipients. You can build this list by using lead magnets, such as eBooks or downloadable guides. Afterwards, you should regularly send out newsletters. 

How to Create a Newsletter

Creating a newsletter[43] is no longer complicated. To easily create your own newsletter, you can use a software for email marketing[44] like Sendpulse. Alternatively, you can use other tools like Mailchimp, Mailjet, or Campaign Monitor, which offer a drag-and-drop interface. If you want to go one step further, create and design your own digital interactive publication. You can use tools like Instant Magazine to create beautiful publications in minutes[48].[45][46][47]

13. Portfolio

A portfolio can be especially interesting for creating products or services. Are you are building websites for your customers? Make sure that you put all the websites you’ve designed so far on your own website, and add them to your portfolio.


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When to Use a Portfolio

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