The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material
31. Branded Envelopes
Branded Envelopes are the offline version of the email signature. Use branded envelopes to stand out. Letters are sent each day. Why shouldn’t you use this easy marketing tool?
(Image Source: Axiom Designs[102])
When to Use Branded Envelopes
You should always use branded envelopes when you’re sending letters.
How to Create Branded Envelopes
You can use a service like envelopes.com to design and order your individual envelopes.[103]
32. Flyers
Flyers are quite similar to brochures, but they aren’t folded. They should attract attention by being well-designed, and engage prospects by being well-written.
When to Use Flyers
You should use flyers if you need physical marketing collateral that can be quickly given out to a lot of people.
How to Create Flyers
Many flyer templates are available. You can browse through the collections at Freepik and GraphicRiver or use Venngage’s flyer template[107] to find the one that suits your needs.[105][106]
33. Point-of-Sale Displays
Point-of-sale displays are good ways to support your product the sales of your products. You can use these displays to provide potential customers with additional materials about your product (in the form of brochures, flyers, or free samples).
(Image Source: Evolution Displays[108])
When to Use Point-of-Sales Displays
You can use point-of-sales displays if you sell retail products, and want to boost af product launch.
How to Create Point-of-Sales Displays
To create an appealing POS display, you should work with retail experts that are making them every day. Companies like Creative Displays Now or Smurfit Kappa allow you to buy and customize such POS displays.[109][110]
Conclusion
Although it’s 2018, marketing collateral doesn’t only need to be digital. Especially if you’re planning to attend a conference, don’t neglect offline options, such as brochures or flyers. In general, it’s important to find the marketing collateral that fits your needs and situation.
I’m curious. In your view, what is the most important marketing collateral? Have I forgotten any important materials on my list? Don’t hesitate to let me know by telling me in the comments.
References
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- ^ Smurfit Kappa (www.smurfitkappa.com)
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