It is only one page, which includes one type of Call-to-Action. So it focuses on the most important aspects and benefits of your product and service.
When to Use a Landing Page
All of your marketing campaigns should have dedicated landing pages. Here’s the advantage of having a landing page, compared to using your homepage for all of your ad campaigns: You can easily adjust and rebuild it, according to the specs of your campaign.
How to Create a Landing Page
One piece of targeted marketing collateral that every business should have are landing pages. Landing pages allow you to make the most of your advertising and inbound marketing efforts by having a specific page to drive traffic to where you can provide a personalized offer to visitors in an effort to capture leads or make a sale. Essentially, instead of driving all your traffic to your website, you’re able to segment your audience and send them to a page that speaks more directly to them which allows you to improve your conversion rate.
Additionally, landing pages are a great place to tie in other pieces of marketing collateral like testimonials, whitepapers, ebooks, etc. to further a business’ objectives of generating leads or making a sale.
10. List of partners or vendors
A list of partners or vendors will demonstrate powerful collaborations with leaders from other or similar industries. If you work with trustworthy companies, you must be trustworthy as well (at least in the eyes of your prospects).
When to Use a List of Partners and Vendors
If you’re collaborating with a popular company, proudly present these partnerships on your website.