The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

3. Case Studies

With Case Studies[10], you can show prospects what other customers have achieved in the past by using your product or service. For example, if you’re selling marketing software, you could illustrate that a customer increased his ROI by 123% through using your tool.

Case StudyCase Study

(Image Source: Cisco[11])

When to Use Case Studies

Case studies are particularly powerful if they involve popular companies. For example, doing a case study of Microsoft will provide strong evidence, which should convince prospects from similar industries to testor even purchaseyour product or service.

Create a separate section on your website or blog that features all case studies.

How to Create Case Studies

There are many great resources out there about creating case studies. You could use this template (or the included case study examples) as inspiration.[12]

Throughout years of testing different collateral I believe case studies have the best impact on your businesses growth. A case study backs up your pitch to prospective customers with real world proof. The idea would be to have multiple case studies that focus on all the verticals you sell in to. If the prospective customer can relate more to case study it will increase their chance of purchasing. 

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