The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

7. Email Signature

Your email signature is marketing collateral? Yep. You’re sending out hundreds of emails per week. So use your email signature as an inconspicuous way to promote your product or service.

Email SignatureEmail Signature

When to Use an Email Signature

You should use one whenever you want to make a good impression, such as following up with a potential client.

How to Create an Email Signature

You can easily use one of the signature generators out there, and create a compelling email signature in seconds. [22]

8. Explainer Videos

Did you know that people view more than 500 million hours on YouTube every day? People love videos. [23]

Explainer videos can present your product or service in an easy and intuitive way. Is your product rather complex? Even better. Use an explainer video to simplify the product’s functionality.[24]

(Video Source: Spotify[25])

When to Use an Explainer Video

Explainer videos can be used if you have a product or service that can be visually described in 1 to 2 minutes. This definition should apply to most businesses. Put the explainer video on your homepage, or share it via social media.

How to Create an Explainer Video

Either create an explainer video[26] on your own, or hire somebody on a marketplace like Fiverr or Upwork to do it for you. You can use tools like Pow Toon or Biteable to create your own explainer videos. [27][28]

? Creating a great explainer video is teamwork. Use Filestage[29] to get simple feedback on your video from colleagues and/or clients.

Clients and prospects consume data in different ways, and so we meet potential clients and understand what they need, creating materials tailored for each opportunity. 

That said, we are finding that video is very hot and has given us the highest open rates. It shows the human element of our people and enables us to explain complex concepts in less than 2-3 minutes. 

Michael Mellor, Director of Marketing at Pryor Cashman LLP[30]

9. Landing Pages

A landing page is quite similar to your actual website. The only difference is that the landing page completely concentrates on delivering your marketing message, but it refrains from needless distractions and links.

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