The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

If your founders and executives are very busy, just have a look at their LinkedIn profiles, and compose a compelling bio about them. Afterwards, send it to them for approval.

2. Blog Posts

Blog posts[7] are great ways to provide your prospects with a lot of value. Don’t concentrate on selling. Instead, focus on solving problems and helping your prospects. Blog posts are good methods for describing topics in-depth.

Blog PostBlog Post

(Image Source: Microsoft[8])

When to Use Blog Posts

Blog posts can be used whenever you want to tackle topics that are not directly related to your product or service. They’re great methods for nurturing prospects and getting in touch with them in a non-salesy way.

How to Create Blog Posts

You don’t need to be Hemingway or Goethe to start writing blog posts. Concentrate on the challenges of your prospects, and help them solve them. Convert this knowledge into text, and post it on your corporate blog. You can use a content-managing system such as WordPress to set up a blog within 5 minutes.[9]

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