The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material
3. Case Studies
With Case Studies[10], you can show prospects what other customers have achieved in the past by using your product or service. For example, if you’re selling marketing software, you could illustrate that a customer increased his ROI by 123% through using your tool.
When to Use Case Studies
Case studies are particularly powerful if they involve popular companies. For example, doing a case study of Microsoft will provide strong evidence, which should convince prospects from similar industries to test—or even purchase—your product or service.
Create a separate section on your website or blog that features all case studies.
How to Create Case Studies
There are many great resources out there about creating case studies. You could use this template (or the included case study examples) as inspiration.[12]
Throughout years of testing different collateral I believe case studies have the best impact on your businesses growth. A case study backs up your pitch to prospective customers with real world proof. The idea would be to have multiple case studies that focus on all the verticals you sell in to. If the prospective customer can relate more to case study it will increase their chance of purchasing.
Garrett Smith, Founder of RepCheckup[13]
4. Company Awards
Company awards are good ways to demonstrate your quality work to prospects. Put them on your website, and let them bloom into results that will convince your potential clients.
(Image Source: Content Marketing Institute[14])
When to Use Company Awards
Of course, the requirement for presenting company awards on your website is that you’ve won some. If you have, there’s no reason why you shouldn’t place them on your site.
How to Win Company Awards
First of all, identify important awards in your niche. After you google and find suitable awards, you’ll often be able to apply for one without being nominated. For example, if you’re a content marketing agency, you could apply for a Content Marketing Award.[15]