The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

30. Direct Mail

Most companies concentrate on sending outbound emails. In fact, only a small percentage still use direct mail. Utilize this opportunity, and surprise your prospects and customers, especially if you’re in a digitalized industry.

Direct MailDirect Mail

(Image Source: Autopilot[99] and Heal[100])

When to Use Direct Mail

If you want to conduct a national marketing campaign, use direct mail as an additional channel, and test the impact.

How to Create Direct Mail

Creating good direct mail is hard. Today, less direct mail is sent because people are reluctant to do anything but throw it away. Nevertheless, you can find the Top 10 direct mail providers from 2017 here.[101]

31. Branded Envelopes

Branded Envelopes are the offline version of the email signature. Use branded envelopes to stand out. Letters are sent each day. Why shouldn’t you use this easy marketing tool?

Branded EnvelopesBranded Envelopes

(Image Source: Axiom Designs[102])

When to Use Branded Envelopes

You should always use branded envelopes when you’re sending letters.

How to Create Branded Envelopes

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