The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

collaborating on marketing materialscollaborating on marketing materials

4. Optional: Approval by Management

It might sometimes be necessary for high-level stakeholders to review particular marketing collateral. If that’s the case, Filestage[5] makes it easy to invite those stakeholders to review the collateral.

The tool helps you to impress those important stakeholders and save their time. You can collect their valuable feedback in one place and use Filestage’s integrated to-do list to make sure you don’t miss a thing.

You can repeat this process as many times as necessary. Simply create a new review step until you have the final, polished collateral ready.

Types of Marketing Collateral

Online Marketing Collateral

1. Biographies of Founders and Executives

Place biographies of your founders and executives on your website as social proof that informs your visitors about the successes of your founders and executives. That way, they will associate the performance of your company with these leaders’ accomplishments.

Founder BiographyFounder Biography

(Image Source: Loop54[6])

When to Use Biographies of Founders and Executives

Did your founders and executives work at popular companies, or are they considered to be leaders in your industry? Perfect. Present this information to your prospects as a warranty for success.

How to Create Biographies of Founders and Executives

If your founders and executives are very busy, just have a look at their LinkedIn profiles, and compose a compelling bio about them. Afterwards, send it to them for approval.

2. Blog Posts

Blog posts[7] are great ways to provide your prospects with a lot of value. Don’t concentrate on selling. Instead, focus on solving problems and helping your prospects. Blog posts are good methods for describing topics in-depth.

Blog PostBlog Post

(Image Source: Microsoft[8])

When to Use Blog Posts

Blog posts can be used whenever you want to tackle topics that are not directly related to your product or service. They’re great methods for nurturing prospects and getting in touch with them in a non-salesy way.

How to Create Blog Posts

You don’t need to be Hemingway or Goethe to start writing blog posts. Concentrate on the challenges of your prospects, and help them solve them. Convert this knowledge into text, and post it on your corporate blog. You can use a content-managing system such as WordPress to set up a blog within 5 minutes.[9]

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