The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

Business CardsBusiness Cards

(Image Source: CUB on Behance[88])

 When to Use Business Cards

You should use business cards when you’re attending conferences or meeting people in a business context.

How to Create Business Cards

There are literally thousands of products and services that allow you to create and produce business cards. If you want to create business cards on your own, you can use templates from Canva or Shopify. If you also want to print them, use a service like MOO.[89][90][91]

The most important marketing collateral, hands down, is a business card. It may often get overlooked, but that’s what makes it a great marketing tool, because it’s unassuming, small, and mostly inexpensive. Everyone carries business cards and when you’re out in the field making connections, word-of-mouth marketing is king. How else will someone remember your elevator pitch or details of your business if you don’t seal it with a business card? That way, you can give your new connection an easy way to remember you and contact you in the future. 

Harrison Doan, Director of Analytics at Saatva[92]

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