The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

I’ve been in digital marketing for 7 years, and consider a business’s website the single most important piece of marketing collateral they can invest in.

A strong website can promote a company’s products 24/7. More importantly, people who are researching products or services online are usually more motivated to make a purchase in the near future than people who are simply reading a magazine or listening to the radio.

By putting your products right in front of a potentially motivated buyer right when they’re motivated to actyou’re increasing your chances of a successful conversion. If you’re not doing this, you can rest assured that your competitors are.

Of course, developing a successful website takes much longer than developing an ad or an email blast. But the ROI tends to be higher as well. I’ve seen companies reduce their cost per lead by 40-50 percent when they implement smart digital marketing strategies.

Faith Kubicki, Content Marketing Manager at IntelliChief[79]

24. Whitepapers

A whitepaper is a comprehensive document that informs the reader about a complex topic. Prospects expect whitepapers to be backed by research, and to contain valuable and actionable information.

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