The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

When to Use a Product Guide/Catalog

You should create a product guide/catalog if you’re selling multiple products. That way, your customers get a comprehensive overview of all listed products.

How to Create a Product Guide/Catalog

Making a product catalog is hard work, but it often pays off. In the beginning, start gathering the information you want to include in your catalog. Afterwards, decide on a format, and start designing it by using tools like Catalog Machine.[61][62]

? Reviewing product catalogs can take a lot of time and back and forth. Speed up the approval process[63] dramatically by using a feedback tool such as Filestage[64].

19. Testimonials and Reviews

Hopefully, some of your customers really love your product or service. You should try to get testimonials from them.

Nowadays, prospects don’t usually want to hear what you have to say about your product. Instead, they want to hear what other customers say about it[65]. So you’ll have to proactively ask for testimonials.

But there is another source of opinions about your products: online reviews. You can use positive reviews from Google or Yelp on your website.

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