The marketing message depends on the type of collateral you’re using. In general, you should concentrate on answering the following questions (among others):

• What makes your product or service unique?

• What are the benefits of using your product or service?

• Why should people use your product or service?

• Why is your product or service better than your competitor’s?

I know you want to have a look at our complete list of marketing collateral. Let’s dive into it. So, sit back and enjoy ?

You don’t have the time to read the whole guide now? No problem. We’ve got you covered:

How to Manage the Marketing Collateral Creation Process

Before we get a better idea of the key types of marketing collateral out there, let’s take a closer look at how you can manage the creation of that collateral. For most pieces of marketing collateral, there are four steps you’ll want to follow – here’s a closer look.

1. Concept

The marketing team launches the process and works to create a strong “concept”. The concept is essentially the high-level idea behind marketing collateral. It should answer big questions like: