The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

The marketing message depends on the type of collateral you’re using. In general, you should concentrate on answering the following questions (among others):

  • What makes your product or service unique?
  • What are the benefits of using your product or service?
  • Why should people use your product or service?
  • Why is your product or service better than your competitor’s?

I know you want to have a look at our complete list of marketing collateral. Let’s dive into it. So, sit back and enjoy ?

You don’t have the time to read the whole guide now? No problem. We’ve got you covered:

How to Manage the Marketing Collateral Creation Process

Before we get a better idea of the key types of marketing collateral out there, let’s take a closer look at how you can manage the creation of that collateral. For most pieces of marketing collateral, there are four steps you’ll want to follow – here’s a closer look.

1. Concept

The marketing team launches the process and works to create a strong “concept”. The concept is essentially the high-level idea behind marketing collateral. It should answer big questions like:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37