The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

Press MentionsPress Mentions

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When to Use Press Mentions and a Clip File

When your business is just starting out, there won’t be any press mentions. But if your company has been around for a long time, don’t neglect the chance to use this information on your website.

How to Create a Press Mentions and a Clip File

Simply create a list of all past press mentions, link them properly, and add them to a dedicated page on your website. Done.

15. Press Releases

Press releases include news about the most important and newsworthy successes of your company. You should put them on your website, but you can also print them out and hand them directly to prospects.

Press ReleasePress Release

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When to Use a Press Release

You should write a press release when you have something interesting to tell. It’s not enough to proudly present a new feature about your product. Concentrate on the benefits for the reader and the impact of your news.

How to Create a Press Release

Unsure about how to write a press release? Don’t worry. To create a newsworthy press release, just use these tips by Forbes.[55]

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