The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

How to Create Brochures

These days, you no longer need a designer to create an appealing product brochure[84]. You can use tools like Canva, or capitalize on available brochure templates[86]. If you don’t have the capacity to create brochures yourself, you can also hire a graphic design agency like Inkbot Design[87].[85]

26. Business Cards

Business cards are essential for every businessperson who has any contact with external businesspeople. Although they’re considered old school, everyone is still using them. And it’s obvious why: They allow you to swap contact information in a very quick and frictionless way.

Business CardsBusiness Cards

(Image Source: CUB on Behance[88])

 When to Use Business Cards

You should use business cards when you’re attending conferences or meeting people in a business context.

How to Create Business Cards

There are literally thousands of products and services that allow you to create and produce business cards. If you want to create business cards on your own, you can use templates from Canva or Shopify. If you also want to print them, use a service like MOO.[89][90][91]

The most important marketing collateral, hands down, is a business card. It may often get overlooked, but that’s what makes it a great marketing tool, because it’s unassuming, small, and mostly inexpensive. Everyone carries business cards and when you’re out in the field making connections, word-of-mouth marketing is king. How else will someone remember your elevator pitch or details of your business if you don’t seal it with a business card? That way, you can give your new connection an easy way to remember you and contact you in the future. 

Harrison Doan, Director of Analytics at Saatva[92]

While there are countless types of marketing collateral pieces out there the one I think is most important is a business card. I lean towards one with nothing or very little printed on the back. Why you ask – so when you meet someone and they don’t have a business card you have a space to write their information on. It is the most tried and true piece we could ever have – if you’re talking paper.

People keep business card; they attach them to their refrigerator, store them on their desk or keep them in their wallet or purse. Most other pieces, while they might get read, are tossed if not immediately eventually. When was the last time you kept anything besides a business card? 

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