The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

Additionally, landing pages are a great place to tie in other pieces of marketing collateral like testimonials, whitepapers, ebooks, etc. to further a business’ objectives of generating leads or making a sale. 

Josh Brown, Content Manager at Sales & Orders[38]

10. List of partners or vendors

A list of partners or vendors will demonstrate powerful collaborations with leaders from other or similar industries. If you work with trustworthy companies, you must be trustworthy as well (at least in the eyes of your prospects).

Partners and VendorsPartners and Vendors

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When to Use a List of Partners and Vendors

If you’re collaborating with a popular company, proudly present these partnerships on your website.

How to Create a List of Partners and Vendors

You don’t need to create a whole page for your partners and vendors. Simply list them on your website in a subtle but visible way.

11. Mission Statement

A mission statement is the compass of a company. It gives your team direction, but it can also send a strong, bold message to outsiders.

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