The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

How to Create Industry Pages

Select the industries that you want to present use cases about, and create web pages for them. On each page, you should clearly show how this industry and its specific customers benefited from your product.[/vc_column_text]

22. Warranty Sheet

Warranty sheets ensure that your customers can have repairs made within a certain amount of time.

(Image Source: Kramer[74])

When to Use a Warrant Sheet

Simply put, you should use warranty sheets when you’re offering a product that involves a warranty.

How to Create a Warranty Sheet

Use one of the existing free warranty sheets[75].

23. Website

Surprisingly, some businesses still don’t have decent websites, or websites at all. But an appealing, user-friendly website is the meat and potatoes of your business.


(Image Source: Zapier[76])

When to Use a Website


How to Create a Website

You can either code it on your own, use a drag-and-drop editor, or pay somebody to do either for you. If you decide to hire an agency, you can compare suitable agencies on If you’re looking for a suitable website builder, you should check this overview.[77][78]

I’ve been in digital marketing for 7 years, and consider a business’s website the single most important piece of marketing collateral they can invest in.

A strong website can promote a company’s products 24/7. More importantly, people who are researching products or services online are usually more motivated to make a purchase in the near future than people who are simply reading a magazine or listening to the radio.

By putting your products right in front of a potentially motivated buyer right when they’re motivated to actyou’re increasing your chances of a successful conversion. If you’re not doing this, you can rest assured that your competitors are.

Of course, developing a successful website takes much longer than developing an ad or an email blast. But the ROI tends to be higher as well. I’ve seen companies reduce their cost per lead by 40-50 percent when they implement smart digital marketing strategies.

Faith Kubicki, Content Marketing Manager at IntelliChief[79]

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