The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

The evidence that online reviews are a powerful form of social proof comes from our 2018 Online Reviews Survey. According to the survey, 63.6 percent of consumers say they are likely to read online reviews on Google before a visiting a business. That’s more than any other review site. In addition, negative reviews actually drive consumers away — 94 percent of consumers say an online review has convinced them to avoid a business. 

Megan Wenzl, Associate Editor at Review Trackers[70]

20. Sales Presentation

Sales presentations can help you sell a certain product or service by stressing its benefits. But they shouldn’t be product- or service-centric. Instead, they should focus on solving the problems of the target audience.

Sales PresentationSales Presentation

(Image Source: Contently[71])

When to Use Sales Presentations

You should use these presentations if prospects are interested in your product or service, and you want to convince them that it can solve their specific problems.

Don’t be lazy when you adjust a sales presentation to a specific client. Instead, make it as personalized as possible, and cover the use case of your prospect.

How to Create Sales Presentations

When creating sales presentations, it’s important to tell a story that results in a solution to your prospect’s problem. Many great sales presentations are available out there. [72]

When creating your own sales presentation, you can use these examples as inspiration:

21. Vertical/Industry Pages

Often, products are used across various industries in different ways. You can use this information and create dedicated subpages for each of these industries.

For example, if you’re selling software that can be used in both the real estate industry and the manufacturing industry, create a page for both of them. On these pages, you’re explaining the use case in detail. So prospects will more easily understand if the product can help them solve their specific problems.

Industry PageIndustry Page

(Image Source: Freshdesk[73])

When to Use Industry Pages

You should use industry pages if your product is used in different industries. It’s as easy as that. All potential customers want to see how you helped other customers in similar situations. And industry pages can easily do this job.

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