The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

? Creating a great explainer video is teamwork. Use Filestage[29] to get simple feedback on your video from colleagues and/or clients.

Clients and prospects consume data in different ways, and so we meet potential clients and understand what they need, creating materials tailored for each opportunity. 

That said, we are finding that video is very hot and has given us the highest open rates. It shows the human element of our people and enables us to explain complex concepts in less than 2-3 minutes. 

Michael Mellor, Director of Marketing at Pryor Cashman LLP[30]

9. Landing Pages

A landing page is quite similar to your actual website. The only difference is that the landing page completely concentrates on delivering your marketing message, but it refrains from needless distractions and links.

It is only one page, which includes one type of Call-to-Action. So it focuses on the most important aspects and benefits of your product and service.

Landing PageLanding Page

(Image Source: Shopify[31])

When to Use a Landing Page

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