The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

How to Create a Product Guide/Catalog

Making a product catalog is hard work, but it often pays off. In the beginning, start gathering the information you want to include in your catalog. Afterwards, decide on a format, and start designing it by using tools like Catalog Machine.[61][62]

? Reviewing product catalogs can take a lot of time and back and forth. Speed up the approval process[63] dramatically by using a feedback tool such as Filestage[64].

19. Testimonials and Reviews

Hopefully, some of your customers really love your product or service. You should try to get testimonials from them.

Nowadays, prospects don’t usually want to hear what you have to say about your product. Instead, they want to hear what other customers say about it[65]. So you’ll have to proactively ask for testimonials.

But there is another source of opinions about your products: online reviews. You can use positive reviews from Google or Yelp on your website.


(Image Source: mHelpdesk[66])

When to Use a Testimonials and Reviews

You can put testimonials and reviews directly on your website, or you can combine them with other marketing collateral, such as flyers or landing pages. Remember, trustworthy testimonials and reviews always look good, and they’re good ways to convince prospects of your expertise.

How to Create a Testimonials and Reviews?

Directly reach out to your happiest customers, and ask them for testimonials. You can also use incentives to motivate them. In addition, you can use reviews from Google or Facebook, and add them to your website. Interestingly, they don’t always have to be positive. Examples like this unual review[69] also showed that even negative reviews can create buzz. [67][68]

The most important marketing collateral today is social proof, specifically in the form of online reviews. Online reviews are one of the most effective forms of social proof because consumers check online reviews when researching a business. Consumers want to know what the experience at a business is like for other customers. So if a customer writes, the service here is terrible, in a review, then that is going to affect this consumer who is researching the business on whether or not to visit the particular restaurant. 

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