The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

How to Create an Email Signature

You can easily use one of the signature generators out there, and create a compelling email signature in seconds. [22]

8. Explainer Videos

Did you know that people view more than 500 million hours on YouTube every day? People love videos. [23]

Explainer videos can present your product or service in an easy and intuitive way. Is your product rather complex? Even better. Use an explainer video to simplify the product’s functionality.[24]

(Video Source: Spotify[25])

When to Use an Explainer Video

Explainer videos can be used if you have a product or service that can be visually described in 1 to 2 minutes. This definition should apply to most businesses. Put the explainer video on your homepage, or share it via social media.

How to Create an Explainer Video

Either create an explainer video[26] on your own, or hire somebody on a marketplace like Fiverr or Upwork to do it for you. You can use tools like Pow Toon or Biteable to create your own explainer videos. [27][28]

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