The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

When to Use a Price List

If you have a lot of different products and services, you don’t need to publish a price list directly on your website, where it can be seen by all visitors (including your competitors). Instead, you can send the list out whenever somebody is interested.

How to Create a Price List

Of course, you can use sophisticated tools like Photoshop to design your price list. If you aren’t sending out 100 emails per day (including this list), keep it simple. Open a Google or Word doc, and create a table that includes your products/services and the related prices.[57]

17. Product Comparison Pages

Believe it or not: You’re not the only choice for your prospects. They’re always comparing products and services. Make sure that they can easily compare your product/service to your competitors by creating a product-comparison page.

The huge benefit: You decide the comparison criteria, so you can make sure you look superior to your competition.

Product ComparisonProduct Comparison

(Image Source: Intercom[58])

When to Use a Product Comparison Page

If you have strong competitors, you should use product-comparison pages to decently and honestly compare your products and services. Just remember to utilize this opportunity to concentrate on your strengths.

How to Create a Product-Comparison Page?

Choose the most important comparison criteria, gather information about your competitors, and compare your product/service with theirs on a dedicated website. If you need inspiration, you can use these product-comparison templates. [59]

18. Product Guide or Catalog

Are you selling products that have a functionality that needs to be explained in detail? To describe all the facets of your products, use product guides and catalogs, which can be downloaded on your website. That way, you can easily nurture your prospects while providing them with the information they want.

Product Catalog

Product Catalog
(Image Source: Littlefuse[60])

When to Use a Product Guide/Catalog

You should create a product guide/catalog if you’re selling multiple products. That way, your customers get a comprehensive overview of all listed products.

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