The 33 Best Types of Marketing Collateral: The Massive Guide for Better Marketing Material

How to Create Ebooks and Downloadable Guides

Creating an eBook or guide doesn’t need to be that complicated. If you’ve already written lots of content, just take 3-5 blog posts about a specific topic, merge them together, and convert them into an ebook. For the conversion, either use eBook templates or a tool like Google Docs or Word. [20]

I would argue the most important marketing collateral is not physical, but a digital downloadable PDF directed at your target audience used as bait to get your audience to give you their email to download.

Then you have their email in exchange for giving them valuable information and can use that to market to them and stay in touch for the future. 

Stacy Caprio, Founder of Accelerated Growth Marketing[21]

7. Email Signature

Your email signature is marketing collateral? Yep. You’re sending out hundreds of emails per week. So use your email signature as an inconspicuous way to promote your product or service.

Email SignatureEmail Signature

When to Use an Email Signature

You should use one whenever you want to make a good impression, such as following up with a potential client.

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