Marketing Collateral

Marketing collateral describes a compilation of different media types, which is used to help improve the sales of a product or service. In the past, the term “marketing collateral” was mainly associated with brochures^[1] that were used to support the sales process.

But today, companies use marketing collateral to inform potential customers about their products or services, so this term now refers to both offline and online media.

The marketing message depends on the type of collateral you’re using. In general, you should concentrate on answering the following questions (among others):

• What makes your product or service unique?

• What are the benefits of using your product or service?

• Why should people use your product or service?

• Why is your product or service better than your competitor’s?

I know you want to have a look at our complete list of marketing collateral. Let’s dive into it. So, sit back and enjoy ?

You don’t have the time to read the whole guide now? No problem. We’ve got you covered:

How to Manage the Marketing Collateral Creation Process

Before we get a better idea of the key types of marketing collateral out there, let’s take a closer look at how you can manage the creation of that collateral. For most pieces of marketing collateral, there are four steps you’ll want to follow – here’s a closer look.

1. Concept

The marketing team launches the process and works to create a strong “concept”. The concept is essentially the high-level idea behind marketing collateral. It should answer big questions like: